ABSTRACT
On the sensory end of the spectrum, consider an interactive feature at the Chicago Tribune's website that is powered by a rather simple Flash movie and that enables baseball fans to display their names on an online version of Wrigley Field's scoreboard. Before adding the feature, Chicago Tribune site developers knew they wanted something to provide an experience, something entertaining that could deliver ne ar-instant gratification. The marquee-generator could be considered an amenity not unlike a ride at a carnival or a bench at a public park. Knowing the purpose and the audience-in this case, the newspaper's many Cubs fans-in turn informed the development of the feature. To drive trafiic, the newspaper sent alerts about the new feature via Facebook.
