ABSTRACT
Advertising is an escapable fact of life in our time. As Cook (2001: 1) observes:
In contemporary capitalist society, advertising is everywhere. We cannot walk down the street, shop, watch television, go through our mail, read a newspaper or take a train without encountering it. Whether we are alone, with our friends or family, or in a crowd, advertising is always with us, if only on the label of something we are using.
