ABSTRACT

Leadership is a face-to-face exchange, and employees want to see you. In fact, they need to see you in order to trust you. Trust is built on consistent actions. When I trust you, I can predict that your behaviors will be supportive, fair, and caring. Being consistently visible shows that you care and is a way to build trust. Being visible shows what you value and demonstrates your priorities. Visibility is an opportunity to connect with others. When people do not see you, it becomes more challenging for them to connect with you. Motivational writer John C. Maxwell noted the importance of the leader’s visibility when he wrote, “Leaders must be close enough to relate to others, but far enough ahead to motivate them.”