ABSTRACT
Today’s school leaders have to compete for resources just like other community organizations. Even in the most supportive communities, increasing numbers of taxpayers are asking how their tax dollars are spent. Justification for dollars equates to finding ways to demonstrate how your school is thriving, improving, or effectively using the resources that you have been allocated. In addition, you see the beginning of a tidal wave of teachers being able to retire and the talent pool of young teachers becoming increasingly mobile and technologically sophisticated. These teachers go online for social networking and for help in solving problems, and they have reviewed your school website when preparing for an interview or choosing among different schools to interview.
