ABSTRACT
It has become commonplace to attribute to television a large share of the blame for the decline of the cinema. This is well founded and will not be challenged in this monograph. But beyond this there are many questions which call for an answer. One of these, which it is hoped to answer in this chapter, relates to the effect of commercial television. Contrary to what is widely believed, it appears that the addition of a second programme has had no substantial effect on the cinema independently and distinctly from the existence of a single programme.
