ABSTRACT

In this chapter an attempt will be made to answer what is in fact a very moot question. Does the closure of cinemas which has taken place merely reflect the decline in the habit of picture-going or is it itself responsible for a substantial part of the admission losses which the industry has suffered? In a way this is analogous to the chicken-egg riddle, which came first? But, unlike that riddle, it has momentous implications for both the policy of the film industry and the welfare of the general public.