ABSTRACT
At the end of this chapter, you should be able to answer these questions:
How does gamified system (GS) design satisfy the various goals of integrated marketing initiatives?
What are some examples that showcase brand building and experiential marketing?
How are gamified systems driving product sales and generating revenue?
How are gamified systems being utilized to manage on-going interactions and relationships between companies and customers?
How are GS designers supporting marketing efforts of media properties like films, television and videogames?
