ABSTRACT
It is easy to assume that questionnaire design is straightforward because we all have some experience of completing questionnaires, whether they are ‘personality trait’ quizzes in magazines, market research surveys on the high street or a medical questionnaire before starting a new job. In reality, however, there are many issues that need to be considered when designing a questionnaire to ensure a successful response rate and the collection of useful data. This chapter will be divided into four sections: advantages of questionnaires as a research method, designing questionnaires, response rates, and practical issues.
