ABSTRACT
Infonnation on the marketing of university outreach programs may seem relatively scarce to those individuals charged with the responsibility for marketing such programs. In fact, they may not know where to tum for marketing infonnation and ideas. Since the marketing of university outreach programs is a relatively narrow marketing topic, it has not been written about as frequently as have more traditional aspects of marketing. The purpose of this chapter is to direct the readers to (a) published and electronic infonnation sources and (b) educational programs or courses which might assist the outreach professional in developing a marketing orientation and marketing strategies. Each of these two categories of information will be dealt with separately in this chapter. With regard to the first category, the authors' perspective is that libraries are the primary source of published and electronic infonnation. Of course, the aca-
THE AVAILABILITY OF LIBRARIES
It is important to point out that libraries vary widely in terms of their size and resources. As will be demonstrated later, however, the size of a library's collection is not necessarily a factor limiting the level of service it can provide its patrons.
