ABSTRACT
Throughout this volume, we have promoted a systems approach to marketing university outreach programs by taking a rather extensive look at both the process, its component elements, and total
across the university can create a powerful distribution channel for extending educational programs. Ben May, Vice President of Host Communications, Inc., follows with a discussion of national networks supporting distance learning thrusts. Finally, W. Gaines Smith, Associate Director of the Alabama Cooperative Extension Service, describes one of the oldest and most successful outreach models of them all: Cooperative Extension. His comments illustrate well how adoption of the "customer-driven marketing" concept advocated throughout this volume can revitalize any outreach program-even a national organization with over 75 years of tradition.
