ABSTRACT
These findings have important implications for U.S. industrial marketers, given the recent report by the Korean Trade Association. Based on a survey of 283 Korean businesses, it was reported that 59% consider American industrial goods to be more expensive than Japanese goods. In the non-price category, an average of 85% gave superior marks to Japan over the U.S. in meeting delivery schedules, providing services, knowing the Korean market, and accommodating small orders (The Korean Herald, 1987).
