ABSTRACT
The articles in this journal can be helpful to medical providers/administrators who wish to perform their own marketing or at least be knowledgeable of the concepts involved in marketing their practices. From my experiences in developing marketing plans for various types of group practices and human services organizations, the majority of medical providers typically hire an outside consultant to assist in marketing their practices. Unfortunately, most providers do not generally possess experience in dealing with management or marketing consultants. Therefore, I want to share some key aspects of being cost-effective in utilizing marketing consultants for your practices. These key pitfalls and characteristics are based on my personal experience as a marketing and management consultant, as well as those experiences of other consultants in the field of group practice marketing.
