ABSTRACT
Problem: How can you create a more favorable image when there are severe restrictions on what you can say?
This case presents a step-by-step program of thinking and research that demonstrates how once a problem is understood, good research can help find the solution. We see how research identified a symbol that would imply much of what could not be said because of regulations in the industry, and helped develop a communications program that revived a fund that had been suffering in the wake of a general disenchantment with the market.
