How Finding the Right Visual Cues Leads to More Effective Communication

Problem: How do you effectively reach both children and their parents with one message–and a small budget?

In this case we see how someone with a small budget, both for research and advertising, is able to identify what it is that can be positively associated with their product in the minds of both adults and children. Then, we see how they are able to visually represent that association in their communication in order to drive sales.