ABSTRACT
On occasion, some toys will achieve greater success the second time they enter the marketing merry-go-round. The Footsee was a case in point. After a similar product enjoyed fleeting popularity in 1964, the Footsee returned in summer 1968 to become the rage of the playground set. About four million were purchased in the US at a retail price of $1.29 during its first three months in the stores. Robert Asch, president of Twinpak Limited. of Montreal, manufacturer of the toy, got the idea from watching Arab children in Jerusalem playing with similar contraptions. It consisted of a plastic ankle ring to which was attached a 30-inch string with a bell-shaped weight at the other end. The object was to twirl the string with one foot and hop with the other. Some youngsters were able to master twirling several Footsees at once.
