ABSTRACT
Research on international retailing has generally emanated for Europe and North America. A recent trend has been an increase in interest from Asian researchers who have been looking at the effects on Asian economies of international activity. International activity by large western retailers in Asia is characterised by rapid development in multicountry and multi-format strategies. This approach has provided little time for local retailers to adapt to the new competition. New research initiatives are suggested to consider format changes and store image of western retailers as they become established in Asian markets.
