ABSTRACT
The foodservice industry, as well as many others, is experiencing growth and increased competition. In a cycle of growth, both in terms of number of restaurants and number of consumers eating out on a regular basis, foodservice marketers need to monitor the changes occurring in the marketplace and adapt their strategies accordingly. The evolutionary changes occurring in businesses today focus on two intertwined primary areas: supply chain management and consumer (human) behavior. In the foodservice industry, consumers are moving from their traditional passive position at the end of the linear supply chain, to one in which they drive the direction of the channel. Thus, these two key topics will affect the restaurant and foodservice areas in how they do business with partners and with consumers. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: <getinfo@haworthpressinc.com> Website: <https://www.HaworthPress.com" xmlns:xlink="https://www.w3.org/1999/xlink">https://www.HaworthPress.com> © 2001 by The Haworth Press, Inc. All rights reserved.]
