ABSTRACT
How you perform and how others see you depends on the environment in which you work and the criteria others use to judge you. Behaviour considered normal in one context may be interpreted as unacceptable in another. Similarly, beliefs and values about how and what to teach vary. Differences of beliefs and values about management, and about learning and teaching, can render middle managers ineffective if they find themselves in an environment where their values and beliefs are not viewed sympathetically.
