ABSTRACT

This chapter analyzes how new media technologies provide a new means of understanding relationships between diaspora populations and their homelands. It looks at Lil Maaz's 2007 single Mange du kebab (Eat kebabs), which gained a cult following in France after initially being posted on YouTube. The chapter first examines immigrant and Islamic identity and engages with the work of Mireille Rosello, exploring the extent to which Lil Maaz conforms to or challenges stereotypes. It then examines perceptions of members of Islamic diasporas by paying particular attention to sexuality, masculinity and meat by engaging with the work of Gerholm, Hopkins and Ouzgane. Finally, it explores the cultural importance of food in relation to national identity and community by drawing on the theories of Barthes and Gilroy. By exploiting what new media can offer, it argues that Lil Maaz negotiates an alternative route to fame that allows him to present a vision of Muslim diasporas that seeks to promote tolerance and acceptance.