ABSTRACT
On the last Sunday in January, an elated John Elway stood on the gridiron where his Denver Broncos had just beaten the Green Bay Packers 31–24, and announced to millions of worldwide television viewers that the best part about finally winning the Super Bowl was how much it meant to his longtime fans, the people of Denver. Mere months later, the owners of the newly crowned Super Bowl champions announced they might move the team to another city if Denver fails to come up with $250 million for a new stadium—even though the team itself is valued at only $182 million.
