ABSTRACT
This chapter shows how behaviour theorised by theorem 2 may arise from thinking in the traditional "linguistic" sense, from cognitive rule-following, from their coexistence, how social factors affect psychological process. If the reason and rules "pull" in roughly the direction, the individual can discover the best course of action their construction of reality is revealing to them. The individual exists in an environment which contains the private and public spheres of society; they think about the social environment either by reason or by applying rules, and from that thinking about their place and role in the social world emerges their action in society. "Procedural" rationality is applying rules and procedures which facilitate quick and effective determination of preference, avoiding the irrationality of a paralysing comparison of pros and cons. In social environments, our psychological process mediates between the world and our behaviour, guiding thinking about how and why to act through the process of perception, analysis and decision.
