ABSTRACT
The world of work is changing dramatically: globalisation and rapid advancements in technology have led to a radical restructuring of the labour market. We are in the grip of a digital revolution where robots and artificial intelligence are replacing workers. Employment opportunities are decreasing, and, more than ever, those who are in work find themselves in precarious employment.
Alongside these technological developments, the labour force is also changing owing to greater migration and an ageing population. All these factors lead to an increasingly volatile, uncertain, complex and ambiguous economic landscape. In this world, some people will gain great rewards, whereas others are at risk of poor conditions or even exclusion from paid work.
Career coaches have a vital part to play in supporting those who are less equipped for this climate, enabling them to build resilience, upskill, face uncertainty, market their skills and find a network in which to belong. A more radical approach is to engage in the advocacy for workers’ rights and conditions.
With this in mind, we explore the changing nature of career, how it is constructed, and how we can communicate these concepts to others so that hopefully people “out there” will finally understand what career coaching is all about.
