ABSTRACT
While consumer VR has undoubtedly arrived, there are still some considerable barriers to the adoption of VR as a mass medium that originate within the processes and practices of VR design. The interviews that provided the content of Chapter 4 on immersion also provided a number of insights into what is preventing VR makers from realising the goal of creating immersive experiences for users in consumer VR. Some of the frustrations of creating VR identified in this chapter run from conceptualising VR experiences all the way to using that experience in consumer VR. The major barriers to developing immersive consumer experiences that were repeated across interviews were the materiality of VR and HMDs, VR interfaces, the lack of a language of VR to communicate concepts and ideas within the VR industry and to consumers, cost, and nausea and cybersickness. The chapter concludes with thoughts on how to overcome the barriers identified.
