ABSTRACT
This chapter concludes the book with some final thoughts on things to beware of conducting and assessing research. This includes a more in-depth discussion of the things that have caused distrust in research, including publication bias, the role of incentives for researchers (e.g., from funders of their research), and the flawed peer-review process. The chapter then reviews some of the most important concepts from the book for conducting, assessing, and interpreting research, including a re-reemphasis that statistical significance is not your goal in research. This also includes several common cognitive biases, such as confirmation bias, that could improperly influence research. The book ends with a revelation I had a few years ago that many people improperly put more faith in complicated studies that they understand the least, but that what I believe to be the more stable and trustworthy studies are the more basic ones.
