ABSTRACT
This chapter proposes a critical analysis of creativity by considering how pursuing it under the ideal of ‘striking a balance’ could contribute to structuring free human conduct at the potential expense of alternative (i.e. non-commercial or non-economically driven) forms and expressions of individual or collective creativity. Reflections from the last chapter are taken forward and informed by the ideas of Michel Foucault on governmentality. These ideas provide analytical elements that are structured in a framework. The framework is then used to revisit some of the self-ethnographic details elicited earlier in the book and enrich creators’ self-management as ethical subjects via counter-conduct possibilities.
