ABSTRACT
Once entrepreneur have got the business set up and running smoothly, they can carry on as they are. It would be stupid to think that a business's income could be doubled simply by opening a second outlet, but the move could provide an opportunity to enter a new market and provide a source of additional income, so it should not be discounted. There have been more successful attempts at cost cutting by businesses, which on the face of it look trivial, but when scaled up have accounted for significant profit increases. An option that is available to a business that cannot be bothered investing time and effort in expanding its activities is that of franchising its business activities to a third party. Many businesses gain the information they need online by utilizing cookies. These are files that are downloaded onto entrepreneur’s Internet-connected device when they visit a website for the first time.
