ABSTRACT
Since the beginning of the 1980s, the financialisation of the world's economy has paradoxically manifested as a trivial phenomenon experienced by the whole world as part of everyday life, while at the same time being a difficult phenomenon to clearly define, measure or explain. Quite paradoxically, pro-market policy has not always been promoted solely by financial circles but also quite often by coalitions. Such coalitions were formed between social movements, finance groups and progressive governments – desiring to open up financing possibilities for those most in need or to improve market competition. Social and educational background, in addition to the means of initiation into financial activities, which often occurs via a mentor, produce ways of seeing the market that are not only persistent, but that also represent a system of likes and dislikes.
