This chapter argues that the importance of equal status imposes obligations not only on legal and social institutions, but on everybody, with respect to how he conducts his informal interactions. Treating one another with dignity is a normative requirement of interactions not governed by law and policy, or not easily so. Cultural change is required. In the context of dignity, the chapter distinguishes humiliation and shame. Given the emphasis on humiliation and shame, the chapter assumes that failing to treat people with dignity is wrong because of the infliction of such psychological harms – or at the very least, that it is wrong because it renders people vulnerable to such harms. Humiliation and shame are part of the story about why it is wrong to fail to treat people with dignity, or why it is wrong to force them into dignity violations.