ABSTRACT

Innovative entrepreneurial teams are encouraged to make prototypes, to make their product ideas visible to each other and to prospective investors and customers. This chapter demonstrates how teams can make their innovation process visible to each other. By using the documentation process to externalize their assumptions, assets, interpretations, and other features of their work, teams can innovate more efficiently and effectively. The documentation process is especially helpful to lean startup teams navigating a pivot. It also helps founding teams productively manage other disruptions.