ABSTRACT
An engaged audience forms a richer, more meaningful connection with a brand, they are more likely to offer positive ratings and reviews, and tend to be strong brand advocates–amplifying filmmaker's message to a broader audience through social media posts, forum comments and word-of-mouth. Successful independent films and filmmakers depend on their ability to form lasting and engaged relationships with members of their audience. The ultimate form of community engagement is the launch team. To create an engaged community, it's important to recognize that experiences are essentially a collection of specific sensations, feelings and emotions. As filmmaker's popularity grows, an increasing amount of engagement will begin to take place on your own websites and social media platforms. In addition to posting valuable blog and social media comments, community members often contribute a broad range of content, including: ratings and reviews, story ideas, fan art, filmmaking instructions, crowd-funding contributions, and other resources and content.
