ABSTRACT

The purpose of this chapter is to introduce the overall focus of the book and to give an overview of the topics to be covered. Specifically, the chapter will:

Discuss the meaning of globalization and how attitudes to globalization are changing;

Examine the current state of the international business environment and how this environment is likely to change in the future;

Look at the reasons for convergence and divergence in values and behaviors among countries around the world;

Give a brief picture of the changing workplace, including the millennial workforce and the role of technology in international business today and in the future;