ABSTRACT
The purpose of this chapter is to discuss history and geography and how they relate to values and behavior, and effective management. Specifically, the chapter will:
Give examples to show how history and geography contribute to the current situation in various countries;
Explain how history and geography relate to each other and to the development of culture and cultural values;
Relate history and geography to values and behavior and discuss why international managers need to take these factors into account in different countries;
Consider how history and geography can affect other cultural antecedents, such as language and religion;
Suggest ways that history and geography can influence our world view and how we see the world, by examining a variety of world maps;
Discuss international trade and investment, including regional economic linkages, in the light of historical events and geographic locations;
Relate history and geography to international strategy and consider current events and their influence on international management decisions.
