ABSTRACT
A rational choice is one that opts for the concrete actions that most effectively meet an individual’s purposes and desires considering the perceived constraints imposed by the circumstances. The optimum is at the feasibility frontier. Any individual who is not constrained is not doing the best they can. Problems can have more than one optimum. Whoever believes they have the best solution to a problem should remember that there could be other solutions just as good. Those who study business majors or a master’s in business administration take courses in economics, finance, marketing, human resources and quantitative methods. An efficient academic curriculum focuses on subjects whose constraints are active at the optimum. For instance, the students who are certain they want to be researchers should pursue a curriculum with many courses in economics and quantitative methods.
