ABSTRACT
What is common to these examples is typography that doesn’t stand still. In contrast to static or fixed type in printed matter, where ink is married to paper, type that relies on time as a design element produces dynamic form that is synonymous with new media, movies, and computers. These forms, shaped by time and motion, are often compared to performances of dance, music, and theater. There has never been a time when this much attention has been paid to type in motion. We have books and articles on the subject, courses of study, design firms specializing in motion graphics, and conferences and exhibitions devoted to showing and understanding this work. Motion is an abstract language with the potential of being understood across cultures, so it follows that type in motion may point to a form of communication without boundaries. How that form evolves remains to be seen.
