ABSTRACT
This chapter focuses on the ‘collaborative supply chain management (SCM)’ of consumer cooperatives. Customers, manufacturers, retailers, and suppliers have realized they have to cooperate with other entities for mutually beneficial reasons based on value exchange relationship in order to survive in the market of cut-throat competition. The chapter aims to figure out the basic management principle that encourages multi-stakeholders, especially consumers and suppliers, to collaborate in a supply chain enhancing the whole supply chain performance sustainably. It considers consumer members and partner suppliers in iCOOP’s supply chain, in which the basic management principle maintains the cooperation between multi-stakeholders, including consumers and suppliers in a supply chain. Based on the case study of iCOOP, the essential factors and strategies leading to the collaborative SCM include end-consumers and suppliers perform sustainably. Membership dues reduce consumers’ opportunistic behavior and make them contribute to the supply chain.
