ABSTRACT
The public face which schools and school systems present to the world has been left for too long to agencies outside the schools. Strong public regard and support are likely to be by-products if educators as a group – or as a school staff – ensure that there is a coherent, continuing and comprehensive training programme for all the staff on a school site. There is a aspect to the diversity factor which educators could capitalise upon in order to build a strong public image for their school. By comparison, educators appear amateurish in their selection of suitable nomenclature. The chapter provides several areas which influence the way education is imaged by the public. In most developed countries there are extensive inservice education programmes available, they are well patronised, are well organised and led usually by members of the profession.
