ABSTRACT
After analyzing the data, how do you present your findings in a logical way which is easy to follow and understand, and how do you present the story in such a way that your readers believe what you found? Presentation of qualitative findings should be a creative endeavor free from ‘boring’ and repetitive information. There should be a seamless flow from one piece of supporting evidence to another. In this chapter, I discuss the role and expectations of a qualitative researcher in terms of writing up the findings. In addition, I describe the presentation strategies and the structure of a good qualitative findings report.
