ABSTRACT
This chapter introduces the conceptual thinking and processes associated with producing ‘data verbalization’ stories and details the journey from its inception to bringing in fruition. It looks at the evolution and development of ‘data verbalization’ as a method of research dissemination. The need to generate parallel and complimentary revolution around ‘performance-driven research dissemination’ for qualitative researchers is situated as part of a wider continuum regarding accessible methods associated with presenting challenging and complex research using creative methods such as ‘data verbalization’. The chapter argues that the need for data verbalization to create new insight and understanding through which to assess the factors and processes that would enhance communities’ ability to improve their engagement with, and connection to, wider public and social policy concerns, whilst at the same time shaping how those policies are designed and delivered.
