Marketing and distribution
This chapter explores options for getting your films to an audience. The chapter begins with a survey of tools used in video marketing, including trailers, commercials, Internet promotion, and press relations. The role of program ratings in audience composition is discussed as are ancillary marketing tools such as cross-promotion and merchandising. The second part of the chapter looks at distribution options and the many channels used to deliver films and video programs to the audience. Students survey theatrical distribution, television, DVD/Blu-Ray, streaming services, and the power of leveraging social media platforms to get your projects seen.