ABSTRACT
Building on the existing knowledge of public relations ethics and following the Excellence Theory tradition, this chapter provides a systematic review of how ethics is studied in public relations, political communication, and political science. It supplements the field of political public relations with an integrative introduction to ethical models and applied ethics from utilitarian, deontological, and Confucian moral traditions, respectively. The chapter also details many differences between Western and Eastern political philosophies and uses cases for illustration from distinct periods in the historical development of political public relations. This chapter concludes by introducing a new and integrative analytical framework for ethical analyses, considerations, and elaborations for assisting in resolving moral dilemmas across varied sociopolitical settings.
