ABSTRACT
Transmedia journalism operates by expanding journalistic narratives on integrated media platforms, in which the audience is involved in a committed way, adding and sharing content through digital environments, especially via online social networks. Transmedia journalism, as a scarcely explored domain, has numerous possibilities for further development and implementation. This chapter reviews contributions to the conceptualization of transmedia journalism and focuses on the potentialities of applying transmedia dynamics to the news coverage of planned events. The empirical approach addresses Gambarato and Tárcia’s (2017) analytical and operational model of transmedia news coverage of planned events.
