ABSTRACT
This chapter examines the New York production company Starlight Runner Entertainment’s evolution from experimental transmedia storytellers to professional transmedia developers, focusing on the critical case study of their experience with the Walt Disney Company’s Pirates of the Caribbean. It reveals aspects of the company’s proprietary process that are rarely described, but have proven to be highly effective over the years. They are the tools that any developer must comprehend and employ during the earliest possible phases of the transmedia production.
