ABSTRACT
Research into transmedia archaeology arises from the observation that, even before today’s industrial and technological convergences, transmedia storytelling transmedia practices had been present for a long time in popular culture. Its origins can be traced back almost to the beginning of the modern cultural industry at the turn of the twentieth century, as cases such as Oz or Buck Rogers demonstrate. In recent years several scholars have begun to delineate a fairly clear framework for studying transmedia archaeology, using three different interwoven approaches, centered respectively on texts, on production, and on the role of audiences, in the conviction that an historical view of transmedia storytelling allows us to more fully understand transmediality itself.
