ABSTRACT
We are witnessing a narrative turn within heritage contexts, and the embrace of a more expansive range of media in interpretation. This chapter assesses the extent to which transmedia storytelling might provide a framework for understanding that activity. It does so by exploring two rather different cases. First, it looks at one site that might be considered itself a storyworld, St Fagans National History Museum in Cardiff, Wales. Second, it explores the activity of literary museums and houses such as the Charles Dickens Museum, London, and Jane Austen’s House Museum, Hampshire, that work as “intertexts” in relation to some of our most well-known and well-loved narratives. It concludes by highlighting themes for further consideration.
