ABSTRACT
This chapter conceptualizes transmediality through the lens of charity, discussing the significance of participation, documentary, and community media. To do so, I use the Red Nose Day charity campaign in the United Kingdom to analyze how the themes and sensibilities associated with this charity campaign have evolved into a transmedia phenomenon across the borders of multiple broadcast and digital platforms. In a media landscape marked by rapid technological change, this chapter shows how the Red Nose Day campaign typifies the role of transmediality as a social enterprise right now, with audiences following the “ethos” of the campaign across media in ways that builds continuous participatory experiences and meanings.
