ABSTRACT
Transmedia storytelling is no longer a rarity. Few would dispute the potential for impact and engagement with a well-designed multiplatform storyworld experience. Success rests on the ability of three distinct elements to create a project that is psychologically compelling and immersive: (1) telling a good story, (2) structuring an effective story experience, and (3) remaining audience-centric. It is the purposeful intersection of story, structure, and audience that fuels transmedia. Identifying the psychological theories underlying transmedia not only provides the scientific rationale that can inform best practices, but it enables producers to make decisions informed by knowledge of behavioral drivers which can enhance success.
