ABSTRACT
Studies on transmedia storytelling are frequently based on theoretical and methodological frameworks derived from semiotics. Textual and narrative approaches, stemming from discursive semiotics, are chosen mostly for engaging, in a more direct manner, with the classical definitions of transmedia storytelling. However, Peircean semiotics provides important resources for such studies, notably for the understanding of transmedia dynamics, its language references, and its effects on the media. This chapter presents the main semiotic approaches to transmedia storytelling and concludes with a brief study of transmedia television in light of Peircean semiotics, based on the pragmatic notion of semiotics.
