ABSTRACT
This chapter explores product service systems (PSS) as a viable business model for fashion. The model of PSS relies on servitisation, promoting the ‘sale of use’, rather than ‘sale of product’. PSS includes a mix of tangible products and intangible services, designed and combined so that they can fulfil consumers’ needs. The merits of the circular economy, where resources are kept in use longer, with maximum value extracted at end of service life, has increased in momentum at governmental level, and through its practical uptake by industry. A key motivation for consumers purchasing clothing is the desire for something new and this was evident through the findings from the cross-cultural survey and wardrobe studies. An innovative business model that is materially efficient and can change consumption habits is key to creating a more sustainable fashion industry while ensuring a continuation of its economic prosperity.
