ABSTRACT
This chapter looks at different cases involving Lean innovation projects. It describes a project developed in Lamborghini, famous around the world for having made its ability for product innovation an indisputable strategic competitive weapon. Having successfully overcome the perilous period of the economic crisis, Laika has actually strengthened itself using technology and innovation as a strategic lever for success. A total of fourteen groups within the company were involved in the various activities of product development and participated in creating and analyzing the current state map. The hansei sessions yielded a series of solutions to various critical issues found within the product development processes. Managing the times for the introduction of new models, ranges and industrial platforms to avoid conflicts and conjunction with ordinary new product development activities. The revision of the entire product development process, including organizational changes and the introduction of new tools, has led to a significant reduction of the Lead.
