ABSTRACT
This chapter covers email messages and emerging social media for different communicative purposes. For close to 30 years, email has replaced letters and become the most dominant written means of communication. Research findings show that even with a number of emerging communication means in this Social Age, email remains the most popular choice of communication channel. Email has attained its present position in the business world obviously because of a number of reasons; it is by far the most economical way of sending messages. Unlike telephone conversations or other face-to-face communication means depending on both parties’ availability to communicate, there is no such need for email communication to take place. After reading this chapter, readers will be aware of the latest findings concerning the features and format of email messages; identify the use of email and emerging social media for different communicative purposes; and produce effective email messages.
